Types Of Paper In Catalog Printing & Tissue Paper Packaging

There are numerous things that are crucial to catalog style. The cover page style and the design of your catalog's item pages all play important roles in creating a brochure that will bring in brand-new clients and sales.

However none of the things discussed above are more crucial than the type of paper you will select to print your brochure on. The "feel" of your brochure is very important to your potential clients. The longer they have your brochure in their hands, the more item they will purchase. In this article I will review some of the numerous paper options you need to print your brochure on.

You need to decide if the cover will be the same paper as the rest of your brochure. The cover will be of heavier weight then the interior pages.

2nd you will need to pick uncoated or covered paper for printing your brochure. Coated paper is for the glossier layouts and uncoated is more affordable, however can still show your items well.

So you have 2 things to consider initially, "Will it be glossy paper or not?", "Will my cover be the same weight as the interior pages of my catalog?"

Once you have actually addressed those 2 questions the next decision is what the weight of the paper will be. Most catalogs opt for 60, 70, or 80 pound. weights. It would be 60lb uncoated or layered, 70 pound. Uncoated or coated. 80 pound. Paper typically is just chosen for 80 lb. Weight and above. Also, not all paper is measured by weight. Some is measured by density or "points".

Now the above is truly over-simplified. There are other types of unique paper you can pick from. There is textured paper, photographic paper, and other more costly paper to choose from if you are offering a high-end or pricey item.

When picking the paper your catalog will be printed on, there are likewise other considerations. Such as the method of printing paper packaging you are going to select.

If you are going to have your brochure printed on a hot-set web press, then you can choose uncoated or coated paper. The heat will dry the ink as it prints your catalog. If your printer utilizes a cold-set web press then the ink air-dries and is soaked up into the paper. A cold-set web press can not print on layered paper.

Then you can select from any of the high quality papers they have offered, if your printer uses a sheet-fed press. The same opts for printers that do check here digital printing.

It will depend a lot on the printer you select. You require to discover what kind of paper is available and you will wish to see samples of the paper to get a much better concept of which one you wish to print your catalog on. Likewise ask your printer to recommend the different types of paper they think will be the very best for your brochure.

Here is a list of a few of the kinds of paper your printer may have available for you to pick from or might have the ability to purchase for you.

4 things determine the quality of the paper, opacity, ppi, brightness, and surface. (Pounds per inch) Brightness impacts the contrast and luster of the paper. It affects how your text will stand apart on the pages of your brochure. Opacity is just how much your ink shows up from the back of the page. Your text and images from one page will be seen through onto another page that your client is trying to check out if a paper is too nontransparent. The surface impacts the feel of the pages and likewise how your images will look. The lower grade surfaces produce grainier images while high quality finishes hone the appearance of your images.

Ask your printer to supply you with samples or example pamphlets and a catalog for printing your catalog on the various types of paper prior to you choose. You know what your budget is and paper is just one of the expenditures you need to consider.


None of the things pointed out above are more essential than the type of paper you will select to print your brochure on. In this post I will go over some of the numerous paper choices you have to print your catalog on.

There is textured paper, photographic paper, and other more pricey paper to pick from if you are click here selling a pricey or high-end item.

If you are going to have your catalog printed on a hot-set web press, then you can select uncoated or coated paper. You require to discover out what type of paper is available and you will want to see samples of the paper to get a much better concept of which one you want to print your brochure on.

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