Crazy about Packaging Machinery Industry & Candy Packaging Supplies"It's the exact same old tissue, honey, it does not make a difference, ok? It's still going to work the same way", my exasperated husband hissed into my ear as I grabbed containers after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't think I really composed 'designer tissue'. Yes, for a graphic designer and writer who understands all about the kind of effort one puts into product packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with good copy and fab color combo'. Hey, I am still a consumer, keep in mind that. I am entitled to succumb to good packaging, I have a prevailing right to be human.
However they are so quite ... the packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. I got 4 of each style plans and made a run for the counter with them with my shrieking kids and exasperated spouse following me in slow movement. It was absolutely a 'die-hard' moment. You understand, when the hero is fleing from a lot of wild bad males with gatling gun, and they're contending your feet or something ... and there's a surge behind you ... and everything occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I would find it humorous enough if I didn't like the product packaging designs so much. I am dead serious. I liked the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'needs to keep for reference' clear folder. I don't keep a lot of stuff in there since I am quite selective about the styles that I like, however these product packaging designs made it. They absolutely did.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going read more to THROW the PACKAGING away. So, why spend so much money on the packaging?" Maybe you're likewise believing that the loan needs to go towards establishing much better quality products ... for faster shipment options ... or maybe the cash ought to go towards spending potential clients to costly dinners in Italian restaurants. It's your call, truly.
But this is what I need to inform you, as a graphic designer and customer. The more effort you take into designing your product packaging, more consumers will take an appearance and stop at your product packaging or what's inside the packaging. Now, does it make good sense for me to state now that when they stop and take notice of your packaging, your opportunity of getting them to buy your product boosts? Exactly.
You see, the function of packaging is to grab the consumer's attention. And without an electrifying product packaging, customers are going to walk past the heaps and loads of other rival products ... and yours ... without even understanding you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is click here to have a good product packaging. Once they stop and have a look, you've won the preliminary.
Believe about it!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'woman on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging designs on them. I liked the packaging creates so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'needs to keep for recommendation' clear folder. I don't keep a lot of things in there since I am pretty selective about the designs that I like, however these product packaging styles made the cut. The more effort you put into designing read more your product packaging, more customers will stop and take a look at your product packaging or what's inside the packaging machines.